Why Parasols Are The New Spring Trend

A couple years ago, the Boston Globe wrote an article about how “Parasols Are Now Trendy”. For years we’ve learned about the problems of sun exposure, and people have opted for high-SPF sunscreens, wide-brimmed hats, and even long-sleeved bathing suits to protect their skin. “Now, some are going one step further: toting an umbrella or parasol to shield themselves from the sun, especially the strong summer rays. It’s not uncommon to see women — and it is mostly women — on shopping excursions or walks through the park, shading themselves under umbrellas or parasols”, said the Globe. Parasols are defined as a lightweight umbrella used, especially by women, as a sunshade. Developed nearly many millennia ago,  the parasol evolved into modern form around 4000 years ago in ancient Egypt, Assyria and China. At the time, because of their high cost and limited manufacture, parasols were used almost exclusively used by nobility, royalty and clergy, symbolizing wealth and power. Today’s Persolé parasols are modern day symbols of luxury. Crafted in Italy by expert manufacturers, Persolé umbrellas and parasols are made with the finest of materials to protect your skin from the harmful effects of the sun. Persolé’s double-layer Italian sateen canopy is rated UPF 50+ (the highest protection available for fabric) blocking out 99.7% of harmful UVA/UVB rays. While parasols have continued to remain popular in Asia, parasols have begun to trend in the American and European markets as well.  Seen in the hands of celebrities like Anne Hathaway, Gwen Stefani, Katy Perry, these sun protectors are a way to stay stylish and cool even in the hottest of weather. According to the Boston Globe article, David...

Rainy Day Outfit Inspiration

California has been experiencing an unprecedented amount of rain this winter. In a wet winter season, it can be hard to find fun fashionable outfits to wear during the torrential storms. However, here at Persolé we’ve gathered a few fashionable looks to wear in even the rainiest of conditions. In the sun or rain, you will always look fashionable with Persolé. For the Classic Beauty… Shop the Blue Flower Persolé: http://goo.gl/4LunTG Shop the Burberry Trench: http://bit.ly/2l12PAc Shop the Navy Hunter Boots: http://bit.ly/2l18QNh For The Fashionista…   Shop the Blue Peacock Persolé: http://goo.gl/KuRo6c Shop the Barbour Trench: http://bit.ly/2l1hHyH Shop the Marni “Trunk” Shoulder Bag: http://bit.ly/2lEOZHg Shop the Hunter Green Boots: http://bit.ly/2lEXhyU For the Edgy Gal… Shop the Skully Umbrella: http://goo.gl/cwuZOL Shop the McQueen Skull Scarf: http://bit.ly/2l1b9jf Shop the Burberry Trench: http://bit.ly/2l0Z4e2 Shop the Hunter...
Persolé and Skin Cancer Awareness

Persolé and Skin Cancer Awareness

You love Persolé but you may wonder how founder and designer Lisa Walsh developed this fashionable celebrity-owned sun protection accessory. In this blog, we will discuss the origins of Persolé, how it came about, and why sun protection is so important. The Development of Persolé Parasols and umbrellas are not a new concept, they have been popular since the beginnings of civilization and can be found in Ancient Chinese, Roman, and Persian cultures. In the early 20th century, as American and European people began their love affair with the sun and tanning culture, the modern parasol began to virtually disappear from the accessories market. Lisa Walsh, developed her Persolé brand out of necessity. As a young mother,  Lisa was tired of “baking in the sun” at her son’s sporting events. She was tired of having to crowd with other parents under the very limited shade trees available. One day, she decided to give up and bring her own shade, a typical umbrella. “I quickly discovered that I was still getting UV rays through the thin fabric and I was also extremely hot underneath the wide arc of the umbrella, and  I  could no longer could feel any breeze at all”. Lisa also felt ridiculous carrying an umbrella. After that embarrassing day, carrying her umbrella. The first thing she did when she got home was search the web. She was determined to find a chic, stylish UV parasol that she would be proud to carry and that would FULLY protect her from the sun. She was shocked “what I envisioned, simply did not exist “. That’s when Lisa discovered there...

Welcome to Persolé’s blog!

Welcome! Our new blog is all about our mission – helping you maintain health and beauty without compromising on style. Here at Persolé, we want to help you realize your potential. We’ll keep you up to date on what’s happening in everything from skin care to happenings on the style scene.  Thanks for joining us!...